05
MEET
THE TEAM
GÉRARD VACHEZ
Gérard Vachez is the owner and art director of Xposure Advertising. He holds a degree in Art and Graphic Design from the University of Paris I, the Sorbonne, and has extensive expertise in painting, sculpture, and photography. He launched his first design and marketing firm in 1987: Vue Du Pont. With his skills in illustration, photography, and graphic arts, his studio was highly successful and attracted a prestigious clientele.
Gérard has designed for numerous companies from around the world. His advanced technical skills ensure clients obtain original results each time. Gérard’s work includes photos, drawings, and paintings that have been exhibited in Europe, several African countries, the Caribbean, Canada, and the United States. His work has been published in prestigious magazines.
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In 1999 he moved to Miami and opened the Xposure Advertising Studio the following year in 2000.
CATHY BEDART-VACHEZ
Cathy Bedart-Vachez is a co-founder and co-owner of Xposure Advertising. She graduated from the Tourism & Business school in Aix en Provence, France. After several years as a marketing and advertising agent for Seita, in Marseille, she later worked for the Bayer pharmaceutical company. She then relocated to Guadaloupe Island, FWI, where she met Gérard. They then moved to Miami together.
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With her experience in promoting and marketing, Cathy has secured Xposure Advertising big brands such as L’Oréal Paris, Airbus company, and Givenchy.
OLIVIER VOLATIER
Olivier Volatier graduated from the University Lyon II with a Master in Finances and after 3 years of working in wealth Management in Miami, Olivier took a leap toward his initial passion: Web Programming.
In 2011, Olivier joined the team and became Xposure Advertising's trusted Web Developer. With the new addition to the team, the agency was now able to also offer Web Design services. Olivier is proficient in several programming languages. With his design-minded vision, Olivier is able to reproduce a design precisely and optimize it for full adaptability.
HELMI KEMPPAINEN
Helmi Kemppainen, originally from Helsinki, Finland, has a background in Marketing and a Dual Master’s in International Business and Management acquired in Switzerland and the UK. After years of working in Digital Marketing all around the world, she decided to nurture her artistic side and pursue a more creative career path.
She moved to Italy to study Graphic Design and has been very happy with the new direction. Shortly after finishing her Design studies, she joined the Xposure team in Miami Beach in 2019.