GÉRARD VACHEZ

Gérard Vachez is the owner and art director of Xposure Advertising. He holds a degree in Art and Graphic Design from the University of Paris I, the Sorbonne, and has extensive expertise in painting, sculpture, and photography. He launched his first design and marketing firm in 1987: Vue Du Pont. With his skills in illustration, photography, and graphic arts, his studio was highly successful and attracted a prestigious clientele.

Gérard has designed for numerous companies from around the world. His advanced technical skills ensure clients obtain original results each time. Gérard’s work includes photos, drawings, and paintings that have been exhibited in Europe, several African countries, the Caribbean, Canada, and the United States. His work has been published in prestigious magazines.

In 1999 he moved to Miami and opened the Xposure Advertising Studio the following year in 2000.

CATHY BEDART-VACHEZ

Cathy Bedart-Vachez is a co-founder and co-owner of Xposure Advertising. She graduated from the Tourism & Business school in Aix en Provence, France. After several years as a marketing and advertising agent for Seita, in Marseille, she later worked for the Bayer pharmaceutical company. She then relocated to Guadaloupe Island, FWI, where she met Gérard. They then moved to Miami together.

With her experience in promoting and marketing, Cathy has secured Xposure Advertising big brands such as L’Oréal Paris, Airbus company, and Givenchy.

MYLÈNE GAROT

Mylene Garot is a French-born entrepreneur and marketing strategist with over 10 years of experience in business development, brand positioning, and growth strategy. Based in Miami since 2015, she has successfully built and scaled ventures across hospitality, real estate, and service industries.

Driven by a strong passion for design and luxury, Mylene combines strategic thinking with a refined aesthetic sensibility. She specializes in elevating brands through thoughtful positioning, seamless customer experiences, and high-impact growth initiatives.

Mylene merges creativity, structure, and vision. It allows her to develop sophisticated strategies that resonate with both premium and performance-driven markets.

FRANCK GAROT

Originally from Lyon, France, in Miami since 2015, Franck Garot is an entrepreneur and business strategist with a strong background in scaling service-based companies and developing high-performing operations. With experience across multiple industries, including hospitality and marine tourism, he brings a results-driven mindset focused on growth, efficiency, and client experience.

His ability to identify opportunities, streamline processes, and build sustainable business models makes him a valuable asset to the team. Franck combines analytical thinking with hands-on execution, ensuring that every project is both strategically sound and practically effective.

OLIVIER VOLATIER

Olivier Volatier graduated from the University Lyon II with a Master in Finances and after 3 years of working in wealth Management in Miami, Olivier took a leap toward his initial passion: Web Programming.

In 2011, Olivier joined the team and became Xposure Advertising's trusted Web Developer. With the new addition to the team, the agency was now able to also offer Web Design services. Olivier is proficient in several programming languages. With his design-minded vision, Olivier is able to reproduce a design precisely and optimize it for full adaptability.

HELMI KEMPPAINEN

Our Senior Graphic Designer Helmi Kemppainen, originally from Helsinki, Finland, is a creative powerhouse with a keen eye for branding, illustration, and digital design. With a background in Marketing, she blends strategic thinking with artistic expertise.

At Xposure Advertising, she crafts compelling visuals for web, social media, and print, ensuring every project stands out. Passionate about user experience and innovative design, Helmi brings brands to life with precision and flair.

MARIDELYS SUÁREZ

Maridelys Suárez is a communications professional with a background spanning journalism, public relations, brand communications, and digital media. She began her career in Venezuela in 2008 as a journalist in television and print media, covering news, conducting interviews, writing stories, and sharing people’s experiences.

Her career evolved into public relations and brand communications, where she developed experience in media relations, event planning, advertising, and social media management. Over the years, she has worked across different areas of communication, combining storytelling with strategic thinking to help brands connect with their audiences.

Today, Maridelys focuses on digital communications, social media management, and content creation. She brings a thoughtful and creative approach to every project, with a particular passion for finding meaningful ways to connect people, stories, and brands.

AURELYS PEREIRA

Aurelys is a Puerto Rican-born apparel product development professional based in Miami, with more than 10 years of experience guiding products from concept through production for lifestyle brands. She has also developed products for leading hospitality and cruise clients, including Royal Caribbean, Carnival Cruise Line, and Marriott International.

Combining creative direction, technical expertise, and business acumen, she specializes in product strategy, global sourcing, trend research, quality control, and cross-functional collaboration. Aurelys manages vendor development, cost negotiations, and the sourcing of quality products aligned with brand standards and customer expectations. She is also recognized for supporting client satisfaction and ensuring timely, specification-driven delivery.