05
MEET
THE TEAM
GÉRARD VACHEZ
Gérard Vachez is the owner and art director of Xposure Advertising. He holds a degree in Art and Graphic Design from the University of Paris I, the Sorbonne, and has extensive expertise in painting, sculpture, and photography. He launched his first design and marketing firm in 1987: Vue Du Pont. With his skills in illustration, photography, and graphic arts, his studio was highly successful and attracted a prestigious clientele.
Gérard has designed for numerous companies from around the world. His advanced technical skills ensure clients obtain original results each time. Gérard’s work includes photos, drawings, and paintings that have been exhibited in Europe, several African countries, the Caribbean, Canada, and the United States. His work has been published in prestigious magazines.
In 1999 he moved to Miami and opened the Xposure Advertising Studio the following year in 2000.
CATHY BEDART-VACHEZ
Cathy Bedart-Vachez is a co-founder and co-owner of Xposure Advertising. She graduated from the Tourism & Business school in Aix en Provence, France. After several years as a marketing and advertising agent for Seita, in Marseille, she later worked for the Bayer pharmaceutical company. She then relocated to Guadaloupe Island, FWI, where she met Gérard. They then moved to Miami together.
With her experience in promoting and marketing, Cathy has secured Xposure Advertising big brands such as L’Oréal Paris, Airbus company, and Givenchy.
MYLÈNE GAROT
Mylene Garot is a French-born entrepreneur and marketing strategist with over 10 years of experience in business development, brand positioning, and growth strategy. Based in Miami since 2015, she has successfully built and scaled ventures across hospitality, real estate, and service industries.
Driven by a strong passion for design and luxury, Mylene combines strategic thinking with a refined aesthetic sensibility. She specializes in elevating brands through thoughtful positioning, seamless customer experiences, and high-impact growth initiatives.
Mylene merges creativity, structure, and vision. It allows her to develop sophisticated strategies that resonate with both premium and performance-driven markets.
FRANCK GAROT
Originally from Lyon, France, in Miami since 2015, Franck Garot is an entrepreneur and business strategist with a strong background in scaling service-based companies and developing high-performing operations. With experience across multiple industries, including hospitality and marine tourism, he brings a results-driven mindset focused on growth, efficiency, and client experience.
His ability to identify opportunities, streamline processes, and build sustainable business models makes him a valuable asset to the team. Franck combines analytical thinking with hands-on execution, ensuring that every project is both strategically sound and practically effective.
OLIVIER VOLATIER
Olivier Volatier graduated from the University Lyon II with a Master in Finances and after 3 years of working in wealth Management in Miami, Olivier took a leap toward his initial passion: Web Programming.
In 2011, Olivier joined the team and became Xposure Advertising's trusted Web Developer. With the new addition to the team, the agency was now able to also offer Web Design services. Olivier is proficient in several programming languages. With his design-minded vision, Olivier is able to reproduce a design precisely and optimize it for full adaptability.
HELMI KEMPPAINEN
Our Senior Graphic Designer Helmi Kemppainen, originally from Helsinki, Finland, is a creative powerhouse with a keen eye for branding, illustration, and digital design. With a background in Marketing, she blends strategic thinking with artistic expertise.
At Xposure Advertising, she crafts compelling visuals for web, social media, and print, ensuring every project stands out. Passionate about user experience and innovative design, Helmi brings brands to life with precision and flair.
SARA LAMPELA
Sara, originally from Oulu, Finland, is a social media marketing expert who started her journey in content creation 5 years ago on TikTok. Her creativity and strategic approach quickly gained recognition, leading to the start of her professional career. Since then, she has helped over 50 companies develop impactful content and strategies.
Sara holds a degree in Social Media Marketing and moved to Miami in 2022, where she continues to bring her passion for creative storytelling to the digital world. Known for her ability to fuse creativity with strategy, she consistently delivers impressive results for her clients.